100+ of the Greatest Magnificence Merchandise of 2025, In accordance with Byrdie Editors and Specialists

Welcome to The Byrdies! That is our fifth-annual, ultra-comprehensive roundup of the very best magnificence merchandise and coverings of 2025. Every year, we process our editors, along with a number of business specialists in pores and skin, hair, nails, and make-up, to check, swatch, and mix lots of—if not 1000’s—of merchandise and choose the best standouts. It is a journey, but it surely’s one we love taking collectively.

In terms of magnificence, nothing is skin-deep. Our winners are based mostly on efficacy, innovation, and worth first, however they’re additionally chosen with the understanding that magnificence is supposed to be enjoyable, private, and experimental. Typically, it is that particular one thing, that intangible high quality, that may actually make an providing stand out. The feel, the scent, the ritual of making use of it—all of it provides as much as that falling-in-love feeling whenever you discover a new system or end one you have cherished for an extended whereas. We took these sparkly recollections into consideration when selecting our winners.

Right here, you’ll discover brand-new launches together with time-tested favorites in our greatest winners pool but (169 merchandise and coverings, to be precise). Collectively, every one has made an indelible mark on our routines in 2025. We hope you discover as a lot magic in them as we have now. Able to get impressed?

— Hallie, Holly, and the remainder of Staff Byrdie