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Influencer and vogue and wonder content material creator Lorna Luxe just lately launched her personal magnificence line, 98 Magnificence, with a concentrate on focused, ingredient-led haircare. I’ve been testing the Hydra Bond Hydrating Masque, and whereas the aesthetic may be very on-brand, I used to be curious to see the way it really performs by way of hydration, formulation and outcomes.
What’s 98 Magnificence Hydra Bond Hydrating Masque?

That is an all-in-one therapy hair masks:
- Formulated with an unique Hydra Bond Complicated
- Designed to revive elasticity and manageability
- Supplies safety in opposition to UV and friction injury
- Delivers light-weight shine
Key Substances
Brazil Nut Oil – for shine and softness
Hydrolyzed Elastin & Wheat Protein – to scale back breakage and enhance flexibility
Hydrolyzed Vegetable Protein – to strengthen hair from inside
Color Safety Complicated – helps to stop color from fading
Olive Oil – to {smooth}, soften and shield in opposition to breakage
Avocado Oil – supplies moisture and elasticity
Castor Oil – to assist progress and lock in hydration
The Perfume
The perfume is minimal however intentional. It’s a milder model of the perfume created by Azzi Glasser for the L.A – SPACE No 98 Ghost Candle; it’s recent, clear and barely musky, with a comfortable floral undertone. It’s not overly perfumed and doesn’t conflict with different scented merchandise. In the event you’re delicate to robust fragrances, this can seemingly sit effectively with you. The scent lingers faintly after rinsing, however not in an awesome method.
My Evaluation of 98 Magnificence Hydra Bond Hydrating Masque

Hydration & Efficiency: How Nicely Does It Work?
The 98 Magnificence Hydra Bond Hydrating Masque actually simply launched so I haven’t been utilizing it that lengthy, nonetheless, I did get a small lab pattern pre-launch and have been capable of strive it.

After one use, hair did really feel noticeably extra hydrated and smoother, notably on mid-lengths and ends. The hydration lasts round 2-3 days, on unwashed hair. It’s too quickly to evaluate the long run advantages, however the masque provides softness and manageability with out residue or heaviness.
Packaging: Minimal, Luxe-Impressed Design
Lorna Luxe needed a minimal design that mirrored her signature aesthetic. It’s clear, pared-back and impartial. The jar is a matte white with minimal branding and is trendy however understated. It seems premium however not flashy.
Ultimate Ideas
The Hydra Bond Hydrating Masque is a thoughtfully formulated product that fits a variety of hair sorts and routines. It delivers dependable hydration, softness, and a salon-fresh really feel with out counting on silicones or fillers. I’ve been impressed with how smooth-feeling it left my hair (which is of course coarse) even after a number of days of utilizing it.
In the event you’re constructing a extra minimal, ingredient-conscious haircare routine, this will likely be a powerful addition, particularly for dry, frizz-prone, or colour-treated hair.
The place to purchase it
The 98 Magnificence Hydra Bond Hydrating Masque is £35 for 175ml and it’s accessible now by way of the hyperlink under. There’s additionally an identical shampoo and conditioner.
