THE WHAT? THG Ingenuity has introduced a strategic, three-year partnership with Criteo geared toward unlocking holistic commerce media alternatives. The deal will see THG Ingenuity leverage the complete breadth of Criteo’s platform for its UK retailers and types.
THE DETAILS THG Ingenuity will utilise Criteo’s 4 choices: specifically Commerce Yield, Commerce Max, Commerce development and Commerce Grid.
The three-year partnership builds on an present relationship, with THG Ingenuity presently leveraging Criteo options to energy THG Magnificence retailers’ onsite and offsite retail media propositions.
This enterprise mannequin has achieved speedy development, with LookFantastic UK attaining yoy income development of 115 p.c, whereas Cult Magnificence UK has seen an 108 p.c uptick.
THE WHY? The collaboration will assist THG Ingenuity’s portfolio increase commerce media alternatives, monetise first-party knowledge and speed up efficiency media.
Richard Ward, CEO of THG Ingenuity, explains, “Retail media spend is predicted to extend 42 p.c in 20251, pushed by quite a lot of elements similar to developments in AI and evolving advert codecs, marking a major alternative for our purchasers. We’re happy to bolster our retail media providing by way of this partnership with Criteo as we proceed to take away the complexity of direct-to-consumer to speed up worthwhile, long-term development for manufacturers.”
