You could have seen actor and WWE famous person John Cena’s “you may’t see me” meme everywhere in the web (he has 21 million Instagram followers), however little did he know, what began as a joke would flip into the premise of a marketing campaign with skin-care large Neutrogena. Highlighting the invisible end of the model’s Extremely Sheer Mineral Face Liquid Sunscreen SPF 70, the playful marketing campaign dubs its SPF as “sunscreen you may’t see.” We love this partnership. “I’m grateful to Neutrogena taking a meme and leaning right into a joke to get everybody to chuckle a bit bit but additionally sending a great message,” the previous wrestler says. Taking trip of his bustling schedule, Cena chatted with me about his skin-care and hair-care routines, his present wellness outlook and extra.
Why did you resolve to begin sporting sunscreen after so a few years of not doing so?
“For many of my life, I used to be of the mindset like ‘I don’t want this as a result of I’m operating positive and I don’t need to add something to my day.” I like effectivity, and I simply wished to have the ability to go about my life the way in which I’ve at all times finished it. I didn’t study at a younger age that sunscreen was necessary and invaluable, however I’ve now utterly modified my tune. Neutrogena discovered this out like midway by way of filming our marketing campaign, as a result of a number of years in the past I had a cancerous spot faraway from my proper pec. Then, a few 12 months later, I had one other one faraway from near the tip of my collarbone and my proper shoulder. Initially, these patches had been eliminated for easy biopsies, however then I received a telephone name from my dermatologist saying they had been cancerous.
So, admittedly, my story is certainly one of simply laziness, stubbornness and neglect. And I feel there are lots of people on the market who share my story. I’ve discovered to worth sunscreen and the way simple and easy it’s. If there’s one factor I might inform my youthful self, I’d return and shake him and say, ‘It’s gonna be a hell of a journey. Don’t change something, besides put on sunscreen.’ That’s it. For me, the second I used to be like, ‘yo, I’ve gotta step my recreation up, was when it was nearly too late. I simply don’t need everybody else on the market to undergo that. You are able to do it now and stop the ‘too late’ second. If I can hammer house one level, it’s ‘everyone on the market, use your sunscreen.’”
How does sunscreen match into your energetic way of life?
“When my dermatologist informed me my spots had been cancerous, my ‘why’ instantly grew to become ‘max defend.’ I didn’t actually care about what the product was made from, I simply wished max defend. My dermatologist was like, ‘get a excessive SPF and be sure to’re coated on a regular basis as a result of dangerous stuff received let in and we need to provide you with a set of armor.’” Now, Neutrogena has been education me on all these sunscreens that don’t seem like you’re sporting drugs. I’m like a rookie studying all of those secrets and techniques. My ‘why’ began as ‘defend your self,’ and now it’s develop into a self-care factor.”
In my morning routine, I’ve added Extremely Sheer SPF 70 to my mixture of bathe, do the manscaping, shave, care for my hair, care for my tooth after which placed on sunscreen. All through the day, I don’t need to try this once more as a result of I like effectivity and ease of use, so I exploit the Extremely Sheer spray and repeatedly apply it.”
You talked about taking good care of your hair. What does that entail?
“I’m a type of of us within the 7 out of 10 males with thinning hair. I’ve discovered that, hey, you’re not on the mercy of the courtroom—it’s essential to preserve the hair you’ve got wholesome. So, now I care for the follicles I’ve on my hair as a result of I would like them to final so long as they will. I do minoxodil at evening, I do crimson gentle remedy, I take nutritional vitamins, I be sure I’m washing and conditioning with merchandise that strengthen my hair. It’s loopy that we’re speaking about all this, however in turning into extra educated about skincare by way of the Neutrogena marketing campaign, it’s type of eased the door open for me to go looking by way of self-care.
I feel, ‘am I doing the perfect I can?’ I do know there’s at all times a stage up, however the place can I be higher whereas sustaining the comforts I get pleasure from in life? Finally, I’m simply taking higher care of myself. I want I might have taken higher care of my hair earlier so I’d have much less of it falling out now. However, I can’t flip again the clock; I can solely attempt to do the perfect I can now.”
What does your wellness routine seem like as of late?
“A whole lot of it simply is dependent upon geography. I’m so grateful for the alternatives life has given me, however a few of the tough hills to climb are my geography adjustments a complete lot. And with that, a few of my time zones change and my consistency. I like the solar, and I do know information reveals that sweating by way of your pores is a optimistic factor. I additionally love the way in which a chilly plunge enhances circulation. However, you additionally should be constant. You’ll be able to’t do it as soon as and by no means do it once more. If I went to the fitness center as soon as after which closed the door and referred to as it quits, I wouldn’t see any yield. However, there’s solely a lot I can wedge right into a day, and a part of my self-care is a exercise in there someplace. I want I might cryo, I want I might do chilly plunges, I want I might do electrical muscle stimulation, I want I might do saunas regularly. However, sadly it will be actually tough for me to maintain constant proper now, and I don’t need to begin one thing and never have the ability to comply with by way of.”
