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There’s a phrase floating round on TikTok currently: “We made the improper individual well-known,” It’s used to name out content material creators and tastemakers who, possibly in hindsight, didn’t deserve the highlight. However I’ve been fascinated with it in another way. It’s truly a reminder that the ability lies with us—the viewers, the customers. So, who’re we selecting to make well-known as of late?
The phrase was particularly high of thoughts once I opened a press launch about Octavia Morgan Los Angeles. The e-mail defined that the perfume home can be Ulta Magnificence’s first Black-owned status line, and my first thought was: this is the appropriate individual to make well-known. I could also be simply an editor, however I do have affect over what readers uncover, care about, and even buy. So I believed: what higher story to inform than this one?
Let’s begin with the bottle. The 4 signature fragrances accessible at Ulta—Darkish Rose, Midnight Orchard, Legendary, and L’Affaire—come packaged in modern, fuss-free vessels. A minimalist spherical glass bottle, a daring black cap, and no-frills branding places the highlight on the goodness inside. “Our packaging could be very scaled down, and that was purposeful,” Morgan tells StyleCaster. The ability, she says, is within the spritz. “Once you spritz it, you see, you are feeling. No matter it’s that you simply envision in your thoughts is in that bottle.” She additionally needed the design to replicate the road’s gender inclusivity. “I would like males to have the ability to have this on their dresser in addition to girls.”
Octavia Morgan Los Angeles Darkish Rose
The fragrances themselves are simply as elegant and sensual as their packaging. Darkish Rose, my present favourite, balances floral, fruity, and woody notes with a mix of plum, pink peppercorn, black rose, vanilla, and patchouli. Midnight Orchard leans spicy and candy with peach, apricot, sandalwood, and musk. Then there’s Legendary, a contemporary scent that’s manufactured from amber, coco, cedar, and cardamon. L’Affaire is delicate and candy, laced with saffron, jasmine, ambergris, and cedarwood. Every fragrance appears like a temper or a narrative—an intentional sensory journey. “Our model’s philosophy is to raise your senses,” Morgan says.
The model’s origin story is deeply private. Morgan developed a perfume sensitivity after years of carrying fragrance with no concern. It was very fascinating to me as a result of I had by no means skilled these signs—nausea, complications, purple marks on my pores and skin—earlier than,” she shares. It was particularly heartbreaking given how central perfume had been to her identification. She calls herself a “perfume woman” because the age of 5, a love handed down from her grandmother, who all the time smelled of contemporary roses. “I might watch the ladies in my household dress and the very last thing they’d do was spray fragrance. That completely caught with me. That started my love affair with perfume.”
Octavia Morgan Los Angeles Legendary
Morgan’s reverence for scent, mixed along with her nursing background and a familial connection to phytotherapy—her grandmother was an herbalist—led her to start out experimenting with cleaner, gentler elements. In 2022, she formally launched Octavia Morgan Los Angeles. The model’s arrival at Ulta in February marks a significant milestone. “On the high—the very tippity high—of their management is girls making choices. There’s range there. That actually struck me and impressed me,” Morgan says. “They stroll the stroll and discuss the discuss.”
Whereas Ulta presently carries 4 of the model’s scents, 9 can be found on the Octavia Morgan Los Angeles web site. “They’re all distinctive and really completely different,” she says. “I prefer to say they’re personalities.”
In fact, I couldn’t finish our dialog with out asking Morgan about her go-to pulse factors. Her reply, like her scents, is alluring and intentional.
“Behind the knees, behind the ear. You realize, if somebody is rubbing your leg, they’ll get an attractive whiff.”
