I’ve had just one crimson period. Once I was in highschool, a pal and I marched into CVS, grabbed a field of auburn dye, and went for it. The outcome was a flat, burnt-orange shade that clashed with my peaches-and-cream complexion. (I’ve deleted all photograph proof.) However ever since that teenage misstep, I’ve dreamed of doing crimson the suitable approach—with higher inspiration and by the hands of a professional. Recently, the urge has solely grown stronger, due to the parade of A-listers embracing all the things from statement-making darkish cherry (like SZA’s Tremendous Bowl half-time present look) to the mushy, sun-kissed copper Emma Roberts debuted this yr.
It seems I’m not the one one feeling the pull. “My shoppers are going crimson greater than I’ve ever seen in my profession,” says Christine Bellemare, a Boston-based colorist, stylist, and proprietor of the salon Maven A Accumulate. “It’s a really flattering coloration that just about each pores and skin tone can carry. It attracts the attention to you and makes an announcement.”
Even those that aren’t looking for a radical, extra literal crimson are shifting towards hotter strawberry blonde or copper tones which can be straightforward to keep up, provides Nikki Copeland, a New York-based colorist and a co-owner of Candy Goldie in Brooklyn. It’s a shift she believes might relate to the present political local weather. “With discuss of a recession, we’re getting into an period the place individuals need one thing a bit extra low-maintenance however nonetheless enjoyable, like a gloss with hotter tones.”
Kara Hoskins, a colorist at Treehouse Social Membership in Manhattan, recommends that these with gentle hair who’re crimson curious strive a coloured gloss, which fades in roughly 4 to eight weeks, or select a color-depositing shampoo or conditioner (she recommends Overtone’s vary) to see if they could vibe with the shade earlier than making a longer-term dedication. Sorry, brunettes: You will have fewer choices for experimentation. Possibly strive a wig, like Billie Eilish’s strawberry blonde Halloween tribute to Jane Fonda, or one in all Overtone’s shades designed for darker hair, like this new cherry chestnut color-depositing therapy masks.
Under, discover which of 2025’s prime trending reds is likely to be best for you and—simply perhaps—me.
Meet the consultants:
Strawberry Blonde
Getty Pictures
Getty Pictures
Getty Pictures
This yr, individuals are going strawberry blonde in droves, with an emphasis on the strawberry. Working example: The time period “strawberry blonde hair” noticed a 31.7% leap in recognition, from February 2024 to January 2025, in comparison with the earlier 12 months, in keeping with Spate, a pattern forecasting platform that analyzes Google Search and TikTok views.
