THE WHAT? Technique is celebrating yr two of its three-year sponsorship of Coachella Valley Music and Arts Pageant. Because the competition’s official physique and hair care sponsor, the SC Johnson-owned model is unveiling Dream within the Desert – an immersive, multi-sensory activation impressed by the transformational energy of the bathe and its new Dream Foam Foaming Physique Wash.
THE DETAILS Positioned on Coachella’s Essential Grounds, Dream within the Desert is claimed to mirror the competition’s spirit of creativity, self-expression, and discovery.
The activation transports visitors by way of 4 surreal worlds, every impressed by a Dream Foam perfume—jasmine + sandalwood, vetiver + amber, sea spray + salt air, and white flower + tuberose. Designed as a transformational portal from the on a regular basis into the extraordinary, the expertise brings these fragrances to life by way of design, hidden surprises, and irresistible photograph opps.
Campers on the competition will even be capable of strive the model’s shampoo, conditioner and physique wash merchandise.
THE WHY? Dream within the Desert faucets into analysis that almost 90 p.c of Gen Z and Millennials have their finest concepts within the bathe, inviting festivalgoers to step into an imaginative, sensorial world that mirrors the magic of a shower-fueled transformation.
