Coty pays tribute to Pierre Bourdon, the perfumer who created Davidoff’s Cool Water, some of the well-known males’s fragrance of its time, via an unique documentary entitled “Pierre Bourdon, Gentleman Perfumer”.
Launch of in 1988, Cool Water was a manifesto for the olfactive motion generally known as “New Freshness.” With its minimalist composition and daring ingredient overdoses, it broke conventions and have become a cultural phenomenon — sparking waitlists at perfume counters and record-breaking gross sales throughout Germany, the UK, and the US.
On this documentary, Bourdon displays for the primary time on the behind-the-scenes story of Cool Water’s creation. By means of private recollections, olfactive insights, and beforehand unheard anecdotes, he shares how a gentleman perfumer met the spirit of a gentleman adventurer — Davidoff.
Directed by 180 World’s Luxe unit in collaboration with Coty, the movie explores the creator’s interior world via his cupboard of curiosities, his influences, and private archives. It highlights the significance of heritage and transmission in perfumery, whereas asking what Cool Water means for the person of 2025.
The documentary is accompanied by unique short-form movies for social media, by which Bourdon affords recommendation to a brand new technology of perfumers.
Arthur Poulain, 360° Communication Supervisor at Coty, shares the importance of this first-ever Davidoff documentary, “The story of Cool Water continues to captivate model lovers. This documentary revisits the foundations of an undisputed success, whereas projecting the perfume right into a renewed sense of modernity.”
