THE WHAT? Douglas Group, Europe’s main omnichannel premium magnificence retailer, posted a combined Q2 2024/25 efficiency, with robust development in Central and Jap Europe offsetting declines in key Western European markets, whereas the corporate reaffirmed its full-year outlook and rolled out new initiatives in assortment and buyer engagement.
THE DETAILS Group gross sales for Q2 FY2024/25 declined by 2.0% to €939 million, impacted by unfavorable calendar results and softer client demand, notably in DACHNL (-3.7%) and France (-2.5%). Central and Jap Europe stood out with a 7.6% rise in gross sales, supported by a 14.6% bounce in e-commerce. Regardless of income stress, reported EBITDA rose by 14.5% to €122 million and internet earnings improved considerably, narrowing the loss to €19 million from €41.3 million within the prior 12 months. Douglas attributed the development to price self-discipline, decrease monetary bills following its IPO, and strategic strikes together with price optimization and selective retailer funding. The group continued to advance its “Let it Bloom” technique with the rollout of recent unique manufacturers—TYPEBEA by Rita Ora, XO Khloé by Khloé Kardashian—and launched a brand new tub care sub-brand, The Botanist, beneath its Company Manufacturers portfolio. It additionally enhanced its loyalty program and expanded its retail media and sustainable retailer initiatives.
THE WHY? Whereas macroeconomic volatility and a shift in Easter buying and selling dates pressured gross sales in Western Europe, Douglas’s strategic agility—balancing price management with model innovation and regional development—allowed it to defend profitability and reinforce its long-term technique. The expansion of unique magnificence labels and renewed concentrate on buyer loyalty and digital monetization are positioning the corporate to seize rising alternatives in a premium magnificence market poised for restoration.
Supply: douglas.group
