Margaux who?
It appeared like solely yesterday that we have been gushing over The Row’s Margaux bag, a modern, logo-less tote, in leather-based or suede held on the arms of probably the most prosperous celebrities from Kendall Jenner to Harry Kinds. Within the monastic fashion popularised by the Olsen Twins’ ultra-luxury label The Row, the capacious carryall instantly turned 2024’s standing image, not solely due to its eye-watering price ticket (the typical tote comes at £4,500) but in addition as a result of it was close to inconceivable to get your arms on one for a time, with some even calling it the brand new Birkin.
Whereas there are sartorial detractors who declare we have moved from quiet luxurious season right into a extra OTT, White-Lotus-inspired scorching woman summer season, on the luxurious degree, the items we’re investing in will all the time require a timeless enchantment. In spite of everything, if you are going to spend a number of grand on a bag, you’d finest hope it’s going to stay related for greater than a season. However for these of us who’ve missed the boat on The Row’s hero bag, there appears to be a brand new Margaux on the town.
NEW YORK, NY – APRIL 23: Sarah Michelle Gellar is seen arriving on the ‘Right this moment’ present on April 23, 2025 in New York Metropolis. (Picture by Jose Perez/Bauer-Griffin/GC Photos)Jose Perez/Bauer-Griffin
PARIS, FRANCE – MARCH 09: Jessica Alba attends the Balenciaga Womenswear Fall/Winter 2025-2026 present as a part of Paris Vogue Week at Les Invalides on March 09, 2025 in Paris, France. (Picture by Stephane Cardinale – Corbis/Corbis through Getty Photos)Stephane Cardinale – Corbis/Getty Photos
Balenciaga’s Rodeo bag first garnered consideration a couple of seasons again after they tapped world icons like Kim Kardashian and Nicole Kidman to entrance their marketing campaign. The bag itself was impressed by the “legendary intersection of luxurious and trend, Rodeo Drive” a spot inextricably related to Hollywood. Most notably devoid of the “B” motif discovered on Balenciaga’s newer kinds just like the Hourglass bag, the Rodeo feels extra grown-up; to the untrained eye, it may even seem like a bag you will have dusted off out of your stylish grandmother’s closet.
Stars and tastemakers alike instantly took to the bag’s classic enchantment, the slouch of the silhouette mimicking that of a well-worn tote and the fastening resembling the acquainted clasp on iconic luggage just like the Hermès Birkin. One other means it resembles the Birkin? It is made to be bedazzled. Balenciaga additionally sells pre-made bag strings of bag charms (for a cool £1000) that celebrities like Amelia Grey have liked including to their Rodeo luggage, however in fact you are welcome to Jane Birkin-ify it your self.
PARIS, FRANCE – MARCH 03: Amelia Grey Hamlin attends the Balenciaga Womenswear Fall/Winter 2024-2025 present as a part of Paris Vogue Week on March 03, 2024 in Paris, France. (Picture by Stephane Cardinale – Corbis/Corbis through Getty Photos)Stephane Cardinale – Corbis/Getty Photos
In contrast to the Margaux, the Rodeo bag additionally is available in varied sizes, the mini measurement a beautiful and comparatively (learn: marginally) extra inexpensive model excellent for evenings or the XXL measurement that comfortably matches a 13” laptop computer.
The Rodeo already counts Lindsay Lohan and Hailey Bieber as followers, and everyone knows you may’t crown an ‘It’ bag till the Rhode founder offers her stamp of approval. It is official: 2025’s Rodeo bag comes celebrity-approved, and it is a future heirloom that your grandchildren will dig up and love.
