Looking for an appropriate various to acrylonitrile butadiene styrene (ABS) for the bottom plate of their compact, Suqqu opted for the Cristal One resin from specialty supplies provider Eastman. This recyclable resin fulfilled Suqqu’s rigorous practical standards whereas sustaining a luxurious aesthetic.
Cristal One permits for excellent form whereas offering a deep, shiny black end that enhances the product’s luxurious attraction. This might not be achieved with the ABS the model beforehand used.
And in contrast to ABS, Eastman’s copolyester resin is acknowledged by each the Affiliation of Plastic Recyclers (APR) and RecyClass as being appropriate with the resin identification code 1 (RIC1) stream, which implies it may go straight into most municipal recycling programs.
This allowed Suqqu to design its luxurious compact to align with the European Fee’s Packaging and Packaging Waste Rules (PPWR).
“Customers are more and more anticipating manufacturers to ship sustainable choices for his or her magnificence merchandise however are unwilling to surrender on the magnificence and design facets of the bundle,” stated Tara Cary, Eastman advertising and marketing supervisor for beauty packaging. “By adopting supplies like Cristal One, manufacturers like Suqqu meet these aesthetic calls for and likewise contribute to environmental duty.“
“Customers love that this product is gorgeous, sturdy and reusable,” Cary added. “It permits them to do their half to contribute to the surroundings, and it’s additionally designed to appear to be a style accent that’s so lovely you simply wish to present it to everybody.“
In accordance with Eastman, since its launched in February, Suqqu’s setting powder within the Cristal One compact case has considerably exceeded expectations, attaining over 187% of the model’s month-to-month goal gross sales. The product is offered on-line and in shops in Japan and abroad.
