THE WHAT? e.l.f. Magnificence has introduced a definitive settlement to accumulate Rhode, the high-growth skincare and life-style model based by Hailey Bieber, in a landmark US$1 billion deal that features US$800 million in money and inventory at closing, plus a possible US$200 million earnout tied to future development over three years.
THE DETAILS Recognized for its minimalist, high-performance skincare merchandise, Rhode has swiftly constructed a direct-to-consumer powerhouse, greater than doubling its buyer base prior to now yr and producing US$212 million in web gross sales for the 12 months ending March 2025. The model is about to launch into bodily retail by Sephora throughout North America and the U.Ok. Bieber will keep on as Founder, Chief Artistic Officer, and Head of Innovation, steering the model’s product, advertising and marketing, and artistic imaginative and prescient. The acquisition builds on e.l.f. Magnificence’s strategic diversification, following its profitable 2023 acquisition of Naturium, and marks its push deeper into the status skincare house.
THE WHY? For e.l.f. Magnificence, bringing Rhode into its portfolio, accelerates its ambition to mix mass-market attain with status enchantment, opening doorways to new customers, worldwide markets, and retail partnerships like Sephora. This deal amplifies e.l.f.’s skincare presence, tapping into Hailey Bieber’s immense cultural affect and Rhode’s confirmed skill to generate viral client engagement, significantly within the high-growth hybrid skincare-makeup class.
Supply: businesswire
