THE WHAT? The Estée Lauder Firms has appointed Lisa Sequino as President of its Make-up Model Cluster, placing her answerable for steering the worldwide technique and development of powerhouse make-up manufacturers together with M·A·C, Bobbi Brown, Too Confronted, Smashbox, and GLAMGLOW, efficient June 9, 2025.
THE DETAILS Sequino, a seasoned magnificence government with over 20 years of trade expertise, returns to Estée Lauder after management stints at JLo Magnificence and Supergoop!, the place she was identified for driving innovation and digital-first methods. Reporting to Chief Model Officer Jane Hertzmark Hudis, Sequino is tasked with accelerating shopper acquisition, advancing trend-driven innovation, and strengthening native market relevance throughout the corporate’s numerous make-up portfolio.
THE WHY? Estée Lauder’s strategic transfer underscores its dedication to revitalizing the make-up class after a number of difficult quarters, positioning it for stronger development in a aggressive international market. By bringing again a frontrunner who blends deep firm information with indie model agility, Estée Lauder goals to sharpen its deal with pattern responsiveness, digital engagement, and generational attain — crucial levers to seize the evolving magnificence shopper.
Supply: businesswire
