Frankfurt, Might 2025 — NATRUE, the Worldwide Pure & Natural Cosmetics Affiliation, is happy to announce the appointment of its new President and Vice President, following the latest NATRUE Membership Meeting held in Frankfurt earlier this month. This key management transition marks the start of a brand new chapter for NATRUE, reinforcing its ongoing mission to advertise and shield pure and natural cosmetics worldwide.
New Management
President: Prof. Dr Florian Stintzing (WALA Heilmittel GmbH)
Prof. Dr Florian Stintzing, Head of Science and Member of the Board at WALA Heilmittel GmbH, has been elected as the brand new President of NATRUE. He succeeds Dr Bernhard Irrgang, Head of R&D Pure and Natural Cosmetics at Weleda AG, who’s stepping down following his retirement.
Beforehand serving as NATRUE’s Vice President, Prof. Dr Stintzing brings a wealth of expertise in scientific analysis, product growth, and affiliation governance. A meals know-how graduate from the College of Hohenheim, he has been an adjunct professor at his alma mater since 2010. He joined WALA in 2007, grew to become Head of Science in 2012, and was appointed to the WALA Board in 2014. His scientific experience and long-standing dedication to pure product requirements make him ideally positioned to guide NATRUE into its subsequent part of affect and innovation.
Vice President: Jayn Sterland (WELEDA UK)
Jayn Sterland, Managing Director at WELEDA UK since 2016, has been appointed as NATRUE Vice President. Jayn joined WELEDA UK in 2008 and has grow to be a passionate advocate for sustainability and company duty. Recognised as an trade chief in pure cosmetics, she was appointed ESG Pillar President for the British Magnificence Council in 2023. Her intensive govt expertise and public engagement will play an important position in supporting NATRUE’s strategic imaginative and prescient alongside the President and Board.
Voices from the Management
“The election of our new President and Vice President is a pivotal second for NATRUE,” mentioned Dr Mark Smith, NATRUE’s Director Common. “We’re assured that their imaginative and prescient, experience, and powerful dedication to sustainability will strengthen NATRUE’s position as a worldwide reference within the pure and natural magnificence trade. We thank Bernhard Irrgang for his excellent management and warmly welcome this subsequent part with Florian and Jayn on the helm.”
Prof. Dr Florian Stintzing shared, “I really feel deeply honored and much more dedicated to assist promote the genuine pure beauty sector. NATRUE was based like a fastidiously planted seed. It’s our joint duty to assist this stunning plant develop sturdy and flourish, to be resilient to greenwashing, and to serve our planet for future generations.”
Jayn Sterland added, “I’m delighted to be becoming a member of the NATRUE Board of Administrators to uphold and develop the extremely revered NATRUE customary, combatting greenwashing and differentiating actually pure cosmetics. As shoppers, our wants are easy — we need to know what’s in a product and what affect it is going to have on us and the planet, and it’s NATRUE that the sweetness trade seems to for recommendation, advocacy, and motion in setting the very best requirements for pure and natural cosmetics.”
Trying Forward
NATRUE seems ahead with nice enthusiasm to this new part. With a renewed and extremely succesful management staff, the affiliation is well-equipped to satisfy the evolving wants of the sector, uphold rigorous requirements, and develop its attain and relevance throughout worldwide markets.
About NATRUE
Based in 2007, NATRUE — the Worldwide Pure and Natural Cosmetics Affiliation — was established to set strict necessities for pure and natural beauty merchandise, packaging, and formulations not present in different labels. Since launching the NATRUE label in 2008, the affiliation has expanded throughout Europe and worldwide, consolidating its place because the worldwide benchmark for genuine pure and natural beauty merchandise and uncooked supplies. Right this moment, over 10,000 beauty merchandise and uncooked supplies world wide proudly carry the NATRUE label.
