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Paula’s Alternative has named skilled rugby participant and Olympian Ilona Maher as its first-ever model ambassador. As a part of the pairing, the duo will collab to launch the extremely anticipated Professional-Collagen Peptide Plumping Moisturizer ($49). The brand new addition to the medical skin-care line’s peptide assortment will likely be obtainable in January.
“Paula’s Alternative has at all times been about empowering individuals with science-driven, efficient merchandise and data,” mentioned CMO Tina Pozzi. “Ilona’s ardour for excellence and her fearless method to challenges mirror the high-performance ethos that defines our model. We couldn’t think about a greater companion to launch this active-powered moisturizer.”
In her new position, Maher will function a “Skincare Coach.” Speaking by way of social media, the high athlete will present suggestions, methods and insights into how she takes care of her pores and skin. By her Pep Talks, she will even share “empowering messages to the forefront, providing her viewers sensible recommendation on how they will obtain radiant, wholesome pores and skin—whether or not they’re competing in sports activities or just dwelling life to the fullest.”
“Paula’s Alternative Peptide Moisturizer is a game-changer for me,” mentioned Maher in a launch. “It’s full of actives that carry out as arduous as I do. It provides me the arrogance to deal with something—on or off the sphere.”
The brand new moisturizer is designed to ship long-lasting hydration, all whereas selling collagen, elastin and protein manufacturing. Like the opposite merchandise within the assortment, the moisturizer is powered by a potent peptide complicated that helps restore the pores and skin’s look and enhances its resilience.
