In Q1, Kim Kardashian relaunched her colour cosmetics line below the ‘Skkn by Kim’ model. Actress Sydney Sweeney was named Kérastase’s World Model Ambassador. Her contempory Pleasure Sunday was appointed as a World Ambassador for Lancôme, again to Sydney Sweeney who was additionally promoted from US ambassador to World Model Ambassador for Laneige. Netflix actress Madelyn Cline was named a World Model Ambassador for Revlon. Actress Jessica Chastain was introduced because the model ambassador for True Botanicals. Luxe Manufacturers introduced that it’ll accomplice with Khloe Kardashian to launch a brand new perfume line within the second half of 2024. Following Amyris’ chapter, Naomi Watts bought the Stripes model for US$500,000 by her funding agency, Sakana. Madonna collaborated with Jarrod Blandino on a limited-edition assortment for her World Tour. Final, soccer participant Lionel Messi unveiled his perfume model at Cosmoprof North America Miami, with the primary scent set to launch in 2024.
In Q2, Travis Barker prolonged his Barker Wellness model to the Asia Pacific with a brand new tattoo care line designed to advertise tattoo therapeutic and vibrancy. Sol de Janeiro launched the Rio Radiance SPF 50 Sunscreen Assortment, that includes Sofia Richie Grainge within the marketing campaign. Hanni of NewJeans was named the worldwide model ambassador for Gucci Magnificence, linking trend with cosmetics. Dior Make-up appointed Willow Smith as its Worldwide Ambassador, main campaigns for the model’s make-up collections. YSL Magnificence introduced Dua Lipa as the worldwide face of its LoveShine cosmetics marketing campaign, following her position within the Libre perfume marketing campaign. Charlotte Tilbury named Deng Wei as World Make-up Spokesperson, a transfer celebrated by followers on social media. Beyoncé Knowles-Carter launched a brand new hair care line named Cecred, impressed by world hair care rituals and that includes eight foundational merchandise. NYX Skilled Make-up debuted a brand new lip gloss in its first Large Sport business starring Cardi B. Onsie Pores and skin introduced Pamela Anderson as Co-founder and proprietor, strengthening its dedication to customized skincare options.
Parfums Christian Dior has introduced Rihanna as the brand new face of its J’Adore perfume. In the meantime, Montblanc has named John Legend because the face of its aptly named Legend perfume line. Jake Paul has launched W, a males’s private care model out there solely at Walmart. Goop, the wonder model based by Gwyneth Paltrow, launched its first mascara. Kylie Cosmetics has debuted at Ulta Magnificence at Goal with a curated assortment of Kylie Jenner’s best-selling lip merchandise. Sticking with Jenner, L’Oreal Paris was named the primary sponsor for Disney+’s fashionable actuality collection within the EMEA area, “The Kardashians.” Dior and Charlize Theron elevated their 20-year collaboration to new heights, with Theron now representing Dior’s excessive jewelry and skincare strains. Bella Hadid launched her distinctive perfume model, ‘Ôrəbella, at Ulta Magnificence. Final, Paris Hilton collaborated with Tan Luxe for the model’s first movie star partnership.
In Q3, Tom Ford introduced that Angelina Jolie would be the face of its Runway Lip Colour assortment. Bobbi Brown has appointed Chinese language actor Wei Daxun as its new Model Ambassador. Haus Labs by Girl Gaga has debuted in Sephora at Kohl’s shops throughout the US. Rabanne has unveiled Gigi Hadid because the face of its Million Gold For Her perfume. Tory Burch expanded its perfume portfolio with the introduction of Elegant, a brand new scent featured in a marketing campaign with Kendall Jenner. Dolly Parton launched Dolly Magnificence. Felix Mallard, was named the primary Australian male ambassador for Dior Magnificence. Rabanne additionally introduced Troye Sivan as its World Make-up Model Ambassador. Eucerin teamed up with actress and mother Mandy Moore for the ‘Count on Extra with Eucerin’ marketing campaign. Final, Tracy Anderson launched a new perfume line below her Heartstone health model.
In This fall, Victoria Beckham Magnificence launched an eight-day pop-up expertise on the Excessive Line in New York’s Chelsea. On the similar time, Hailey Bieber’s Rhode introduced the opening of a pop-up retailer in London. John Legend’s skincare model, Loved01, was launched on QVC. Final, Lancome named Gen Z icon Olivia Rodrigo its latest World Model Ambassador.
