PRESS RELEASE
February 2025
GEKA presents first “Made in US” assortment at MakeUP in Los Angeles 2025
GEKA, a frontrunner in high-precision magnificence software options and a part of medmix, will unveil its newest assortment of mascara, lip gloss, and forehead styling improvements at MakeUP in Los Angeles 2025. Guests to face J31 could have the chance to expertise firsthand GEKA’s latest developments in applicator expertise, superior formulations, and full-service magnificence options on the Los Angeles Conference Middle on February 12-13, 2025.
The brand new ETHEREAL assortment radiates vibrancy, well being, and well-being. Produced at GEKA’s US location, ETHEREAL blends scorching foil and shadow printing with refreshing, energizing colours to create a visually hanging impact. Developed in collaboration with Weckerle Cosmetics, the gathering is crafted for magnificence lovers who search to specific individuality whereas celebrating group.
Among the many highlights is the boombasticBRUSH tubing mascara, a high-performance formulation that envelops every lash with modern lash-plumping expertise for a full-bodied impact. Designed for long-lasting put on, it gives dramatic quantity whereas making certain easy removing with heat water.
GEKA may even present a curling mascara with GEKA’s missCURL brush, which mixes smudge-proof and waterproof properties with a formulation enriched with conditioning substances equivalent to glycerin and widelash. This mascara not solely delivers a long-lasting curling impact but additionally helps lash well being, making it a vital addition to any magnificence routine.
Each mascaras will current as a traditional and a journey dimension.
Along with mascara improvements, GEKA will introduce delightfulCHARMER, a high-gloss lip gloss that delivers vibrant shade and a snug, non-tacky end. The one-component flocked applicator is engineered with reservoir zones that guarantee exact product distribution, providing a flawless software each time.
Complementing that is the sweetSIN Forehead Styling Wax, a next-generation styling answer that lifts, sculpts, and units brows in place for a laminated impact. The uniquely designed uneven twisted wire brush, that includes GEKA’s EOSfoam fiber expertise, gives good definition and separation whereas making certain a pure, full look.
Past its newest product improvements, GEKA continues to redefine magnificence packaging and applicator options with its full-service experience. Greater than a packaging provider, the corporate gives an end-to-end method that permits manufacturers to develop, take a look at, and launch new merchandise with ease. From brush and packaging design to formulation growth, lab testing, and ending, GEKA ensures that every magnificence answer is tailor-made to fulfill the very best efficiency requirements.
MakeUP in Los Angeles is a key occasion for magnificence professionals, providing unique insights into the most recent business traits and improvements. GEKA invitations guests to face J31 to discover its latest assortment, converse with its product specialists, and uncover how its cutting-edge applicator and packaging options can elevate magnificence manufacturers to the following degree.
