THE WHAT? Beiersdorf has introduced its outcomes for fiscal 2024. The group reported gross sales of €9.9 billion – an all-time excessive – up 6.5 p.c on the prior yr in natural phrases. The producer of Nivea mentioned that its Shopper unit was the principle gross sales driver with €8.2 billion in gross sales, an increase of seven.5 p.c yoy.
THE DETAILS EBIT elevated to €1.4 billion, regardless of important model investments, bettering margin to 13.9 p.c.
The corporate prolonged CEO, Vincent Warnery’s contract till the tip of 2030 and mentioned it expects to attain above-market gross sales development in 2025, forecasting natural gross sales development within the vary of 4 to six p.c for the Shopper enterprise section.
THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “For the second consecutive yr, Beiersdorf is the very best performing skincare firm globally. We continued our distinctive growth of the previous years in 2024 and achieved one other gross sales document even in a difficult market surroundings.
“Our robust 2024 outcomes are one other milestone for us on our technique to turning into the very best skincare firm on the earth. Beiersdorf is absolutely on monitor to generate additional development along with our distinctive worldwide groups. We’re specializing in our robust manufacturers, delivering breakthrough improvements and increasing into new markets, classes, and channels. With the Group steering for 2025, we imagine we are going to outperform the market once more this yr.”
