THE WHAT? The Estée Lauder Firms is partnering with Adobe to undertake Adobe Firefly and redefine its technique of launching digital advertising and marketing campaigns via generative AI. By integrating Firefly throughout present Adobe Artistic Cloud workflows, ELC will drive effectivity, speed up marketing campaign execution and empower artistic groups to recapture time, enabling them to deal with creating new creative ideas.
THE DETAILS With options equivalent to Generative Develop built-in into present workflows, pictures will be intelligently resized and optimized for numerous codecs. Groups can shortly ship property with textual content and imagery intuitively positioned, prepared for distribution throughout digital advertising and marketing channels.
THE WHY? Justin Edwards, Vice President, International Digital Artistic and Model Picture, MAC Cosmetics, explains, “Sustaining mindshare on digital channels equivalent to social media is necessary within the aggressive magnificence business, however oftentimes the content material necessities for every platform stresses our means to ship new campaigns. The MAC Cosmetics workforce was the primary to discover the potential of generative AI for the corporate via Adobe Firefly Providers, and we consider it should take away hurdles that presently stop our designers from specializing in their craft.”
