THE WHAT? L’Oreal has signed an settlement to grow to be an official sponsor for the Ok-Problem and France’s SailGP crew. The three-year partnership builds on L’Oreal’s hyperlink to elite crusing; the French magnificence big sponsored the French challenger within the thirty seventh America’s Cup.
THE DETAILS With SailGP, L’Oreal will renew its connection to a number of of the crew members from that crew.
Stephan Kandler, Co-CEO, Ok-Problem, feedback, “The continued and renewed help of L’Oréal Groupe is a good supply of satisfaction for Ok-Problem. It allows us to strengthen our crew on the SailGP championship and to dedicate sources to coaching and excellence for younger folks and ladies in our sport. Our ambition is to convey collectively the best manufacturers and personalities, symbols of French excellence, to win the best crusing trophies. Welcome to certainly one of France’s most iconic corporations!”
THE WHY? Nicolas Hieronimus, Chief Government Officer, L’Oréal Groupe, explains, “We’re excited to associate with Ok-Problem and proceed our enthusiastic help of the French crusing crew of their pursuit of worldwide sporting excellence. L’Oréal has all the time supported the ambitions of ladies and youth all around the world: with the 2024 America’s Cup and now, SailGP, we’re championing them within the superior sporting area, whereas selling our shared values of innovation and sustainability.”
