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Each It Lady (or It Boy) owns a product from Summer time Fridays. The wonder model has constructed one thing of a cult following—thanks partly to its founders’ skilled backgrounds. Launched in 2018 by Marianna Hewitt, a blogger-turned-influencer, and Lauren Eire, a former TV information anchor and journalist, the duo created a model that feels extra like a motion—or a lifestyle. From its identify to its branding and packaging, Summer time Fridays captures the essence of what a straightforward, breezy life in California appears like. In keeping with the model’s web site, Hewitt and Eire got down to “reimagine” their very own routines in a non-fussy, versatile approach. Their first product, the Jet Lag Masks
, shortly grew to become a bestseller, setting the stage for a full skincare and cosmetics line.
Since then, Summer time Fridays has landed within the arms of celebs like Sofia Richie, Rosie Huntington-Whiteley, and Jessica Alba (plus each editor and author I do know). However does the model truly dwell as much as the hype?
In the case of formulation, Summer time Fridays takes a transparent stance. Every product is freed from harsh chemical compounds, parabens, sulfates, phthalates, silicones, and artificial fragrances. The model’s dedication to wash magnificence extends past components: its packaging is designed with sustainability in thoughts, utilizing as a lot recycled materials as potential. Buyers may even recycle straight by the model—ship again 5 empties and get a $25 reward card in return.
Summer time Fridays’ Bestsellers and Buzzy New Merchandise at a Look
Now, let’s discuss merchandise. Each magnificence editor has their factor—the one class they don’t play about. Mine is lip balm. From a younger age, I understood the significance of a hydrated pout. So whereas I first tried the Jet Lag Masks years in the past, my true entry into the Summer time Fridays world got here in 2020, with the launch of the Lip Butter Balm
. I began with Pink Sugar, and let me let you know, I couldn’t dwell with out this factor. I’m very choosy about balms, and this one checked each field. It was shiny however not sticky, gentle however substantial sufficient to final, and supplied a delicate hit of coloration. From there, I ventured into different flavors (or colours?)—Cherry, Iced Espresso, Candy Mint. I stored reaching for them. After I misplaced Pink Sugar, I used to be devastated.
So once I was tasked with this evaluate, I knew I needed to lean on the opinions of others—and check a number of extra merchandise myself—to determine if Summer time Fridays actually is the suitable bandwagon to leap on.
In fact, no evaluate is full with out a few second (and third) opinions. I referred to as on a few of my fellow editors to check out Summer time Fridays’ most-hyped merchandise. Hold studying for the hits, the surprises, and those we may take or depart.
Editor Opinions
Heavenly Sixteen All-In-One Face Oil
Heavenly Sixteen All-In-One Face Oil
Pores and skin issues: Uneven texture, lack of firmness.
What it’s: A restorative mix of 16 vegan oils that works to situation, plump, and enhance the look of pores and skin’s elasticity.
“I like to look hydrated and glowy, so naturally, I really like a superb face oil. I used to be excited to attempt Summer time Fridays’ face oil
, which launched in 2021, and I’ve been utilizing it for a number of weeks now. I really like how moisturizing and penetrating it’s—it lasts all day and provides me a pure, summer-ready glow. Recently, I’ve been sporting it alone with simply blush and mascara, and I really feel prefer it offers me that effortlessly dewy look. It additionally layers properly underneath make-up, pairing properly with each my primer and moisturizer. That stated, just a little goes a great distance. You actually don’t want a lot. After I used greater than two drops, it felt a bit heavy—particularly underneath the eyes, the place it will definitely began to sting. So, use sparingly. Aside from that, I’m a giant fan. —Robyn Merrett, Fashion & Magnificence Editor
Jet Lag Deep Hydration Serum
Jet Lag Deep Hydration Serum
Pores and skin issues: Redness and dryness.
What it’s: A light-weight jelly serum that delivers intense hydration to fight dryness and enhance suppleness.
“The product description says this serum
absorbs ‘immediately’—and so they didn’t lie. It sinks into the pores and skin shortly, abandoning solely a delicate, light-weight layer. It feels cooling and tremendous hydrating, and provides my pores and skin a refreshed-looking glow. I seemed and felt noticeably extra hydrated. My solely qualm is that I personally really feel it’s good to apply a beneficiant quantity to actually reap the advantages.” —Robyn Merrett, Fashion & Magnificence Editor
Lip Butter Balm
Colours: 10
Pores and skin issues: Dryness.
What it’s: A lip remedy with hydrating butters and waxes that soothes dryness and helps the lip barrier.
“My lips are severely broken and might’t deal with a brand new product longer than every week with out feeling over-moisturized and dried out. I’m very happy to report that I’ve used up almost my complete tube of Summer time Fridays’ Lip Butter Balm
. It lasts me six plus hours with out having to reapply, and the sunshine brown tinted gloss provides this beautiful, juicy gloss to my lips. The flavour of this shade is Iced Espresso, and to be trustworthy, it has fairly a robust scent. It doesn’t final apart from the primary 5 minutes, but it surely does take getting used to. Nonetheless, I’m not a espresso drinker and don’t thoughts it.” —Kaili JiMei, Social Media Supervisor
“I’m a believer that the majority lip balms are related. They’ve components to moisturize your lips and that’s that. That stated, Summer time Fridays’ Lip Butter Balm
continues to be a darn good one. After carrying it round for a month, I really feel misplaced once I don’t have it. The product delivers a delicate sheen in your lips and leaves it moisturized for hours. It additionally smells and tastes like brown sugar. The tint is sufficiently subtle so it’s not apparent you’re sporting one thing however pigmented sufficient to provide your lips just a little little bit of a pop. After I lent it to my good friend who was in determined want of hydration, she instantly purchased a tube after seeing how shiny and supple her lips had been after she used it.” —Jason Pham, Leisure Director
“I’m not a lipstick girl except it’s a purple lip, so I really like that this balm
affords a little bit of coloration with out that heavy, matte really feel that you just get from lipstick. Whereas this coloration is Cherry, it’s not as deep or pigmented because the swatch is within the above photograph. It’s undoubtedly sheer, and a bit pinker. That stated, I prefer it as a result of, actually, I don’t desire a deeply pigmented balm. It’s additionally buildable, so you’ll be able to layer this with different lip merchandise, which I typically do. Within the pic above, I lined my lips with Nyx’s Line Loud Longwear Lip Liner within the shade Ten Out of Ten after which smudged it a bit and went in with the Cherry balm. It created this gorgeous, delicate pout. Now it’s my go-to combo.” —Robyn Merrett, Fashion & Magnificence Editor
“As I discussed earlier than, I’m all concerning the lips—simply not lipstick. The Butter Balm
was my introduction to Summer time Fridays, and actually, they’ll do no fallacious. I’m somebody who all the time wants a shiny, hydrated pout—even when I’m heading to the fitness center or operating to the grocery retailer. I can’t stand the sensation (or look) of dry, chapped lips. I significantly assume the Summer time Fridays balm is without doubt one of the greatest available on the market, particularly with so many shades and flavors to select from. Candy Mint has develop into my on a regular basis go-to, proper behind Pink Sugar. I really like that it’s utterly sheer, which makes it excellent for staying in or operating errands. But it surely additionally works once you’re doing a full beat and desire a delicate, impartial lip. I find it irresistible a lot I’ll even apply it earlier than mattress once I’m not utilizing a lip masks or in a single day remedy.” —Robyn Merrett, Fashion & Magnificence Editor
Dream Lip Oil
Colours: 8
Pores and skin issues: Dryness.
What it’s: A luxurious lip oil that gives deep hydration and a high-shine end.
“In the case of lip merchandise, I normally solely attain for balms and oils. Glosses could be annoyingly sticky, whereas lipsticks sometimes don’t have a lot slip to them and might typically look too dry and crusty as soon as utilized. That’s why I used to be happy to check Summer time Fridays’ Dream Lip Oil
within the Midnight Berry shade. Upon first swatch, I fearful the components could be too cheesy and heavy on my pout, however fortunately, I used to be fallacious. The lip oil thins out when you coat your complete pout in a clean, even layer and doesn’t really feel sticky like a real gloss. My lips really feel moisturized and nourished each time I swipe on this product. As for its lasting powers, after round three hours of consuming a bagel, pretzel chips, and hummus, sipping water, and chit-chatting on the workplace, the Dream Lip Oil was nonetheless intact, and I hadn’t even reapplied as soon as but. The semi-sheer heat berry coloration can also be so fairly and delicate. It’s the proper shade for spring and summer season, particularly if you would like your lips to appear like you simply bit right into a berry popsicle.” —Katie Decker-Jacoby, Commerce Editor
