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Whereas all eyes have been on Taylor & Travis final 12 months, this time, there’s a brand new viral second capturing everybody’s consideration heading into Tremendous Bowl weekend—and it entails an NFL star, a self-help learn, and what may be probably the most healthful sideline exercise we’ve ever seen courtesy of AJ Brown‘s Inside Excellence e book.
Philadelphia Eagles extensive receiver AJ Brown’s pregame ritual isn’t what you’d usually count on from an NFL participant. As a substitute of blasting music by way of headphones or pacing the sidelines, Brown finds his zone by diving into Inside Excellence
, a self-help e book by Jim Murphy that’s instantly change into the must-read e book of the NFL season.
The Eagles star first made headlines when cameras caught him studying the e book throughout January’s wild-card sport towards the Inexperienced Bay Packers. What occurred subsequent was nothing wanting extraordinary: Murphy’s Inside Excellence
e book skyrocketed from Amazon’s 523,497th place to claiming the primary spot on the bestseller checklist, with a mind-boggling gross sales improve of 53,273,200 p.c—sure, you learn that quantity proper!
“I used to be not anticipating that. An actual reward,” Murphy instructed The Related Press on January 13, 2025, clearly shocked by his e book’s sudden surge in reputation. “I simply checked out Amazon final evening and it obtained to No. 1, in order that was a shock. It had most likely by no means been greater than most likely 8 or 9,000.”
So what’s obtained this Professional Bowl extensive receiver reaching for a e book as a substitute of an vitality drink throughout video games? Effectively, Inside Excellence
is one in every of Brown’s secret weapons for staying cool underneath stress. “This sport is 90% psychological and 10% bodily for me,” Brown shared in a social media put up. “I deliver it to each sport and I learn it between every drive. I take advantage of it to refocus and lock in regardless of what might transpire within the sport good or dangerous.”
The timing couldn’t be extra good because the Eagles put together to face the Kansas Metropolis Chiefs in Tremendous Bowl LIX. The group even dropped a hype video that includes Brown’s now-famous sideline studying classes—as a result of apparently, the key to soccer greatness would possibly simply be in your native bookstore.
When some speculated that Brown turned to the e book out of frustration throughout a sport the place he had only one reception, he rapidly shut down that narrative with refreshing honesty: “I wasn’t pissed off in any respect. I figured that’s what y’all most likely thought,” Brown instructed ESPN’s Tim McManus. “Why do you all the time assume I be pissed off? Dang. I wish to learn!”
As Tremendous Bowl Sunday approaches, it appears Eagles Nation isn’t simply rallying behind their group—they’re racing to bookstores to find their very own, ahem, Inside Excellence. And whereas Murphy might need traditionally been a Seahawks fan, he’s made it clear the place his loyalties lie: “Now, it’s the Eagles.”
If you wish to channel your personal inside champion (or simply discover out what has Eagles Nation so captivated), you possibly can seize your personal copy of Inside Excellence
proper right here
. Drawing from over six years of analysis and his personal expertise as a former Chicago Cubs participant, Murphy teaches readers the best way to overcome nervousness, break by way of psychological blocks, and carry out underneath stress—whether or not you’re catching passes within the NFL or juggling life as a busy mum or dad. By means of sensible workout routines and psychological methods, the e book exhibits you the best way to develop self-mastery, let go of what you possibly can’t management, and discover function past simply chasing happiness. Hey, if it’s ok for the NFL sidelines, it’d simply be the mindset refresh you’ve been searching for!
