The corporate introduced it had efficiently raised US$20 million in funding in March final 12 months, a notable achievement given the tough local weather for founders in search of capital on the time.
“We’re essentially the most world Singaporean skincare model in the present day. I’m so proud to say that as a result of again in 2016 individuals solely knew Singapore for our airline, our airport, the cocktail, and the on line casino formed like a surfboard. I’m very proud to say that I feel we’re the one Singaporean magnificence model that has raised such a big institutional spherical,” stated founder and chief government Nicolas Travis.
Travis advised us that the corporate is now at a vital step of its world acceleration.
The model can already be present in 36 nations globally with distinguished retailers resembling Sephora, Mecca, House NK, Cult Magnificence, and Douglas-owned Area of interest Magnificence.
“We’re at a stage proper now the place we don’t must go vast, we have to go actually, actually deep. We determined we would have liked to choose one nation to try this, so we picked the US… If you can also make it as a magnificence model within the US, you can also make it wherever on the earth,” stated Travis.
The US market is presently the model’s largest market and the one with essentially the most potential.
In keeping with Travis, the agency is presently in talks with a number of big-name retailers within the US, together with Nordstrom, Violet Gray, Neiman Marcus, and Bluemercury.
“We’re taking a really intentional strategy with retailers like these. Truthfully, we’re going to take our time.”
Rising robust
In 2024, Allies of Pores and skin grew a whopping 76% regardless of solely establishing a devoted crew within the US late final 12 months.
Travis attributed the model’s success within the US to its hero product, Multi Peptides & Progress Issue Superior Lifting Serum.
“I feel a magnificence model wants innovation that actually excites you and you could have hero SKUs. Chanel has No.5, Lancôme has Génifique – that’s what manufacturers are constructed on. We launched our development issue serum late 2023 and our first batch bought out in two weeks. It went on to promote out 5 instances and our newest wait record is 11,000.”
He advised us that the great success of the serum got here as a shock due to its comparatively excessive price ticket (US$188).
Nonetheless, the model’s hero serum completely aligned with the prevailing traits of the second, catering to the rising demand for high-performance components, resembling peptides and epidermal development components.
“It wasn’t intentional. I simply thought it was one thing I needed to do, and it so occurred that we had been proper on the time. I used to be at all times fascinated by repairing the pores and skin and getting the pores and skin to heal as quick as doable. Allies Of Pores and skin has at all times targeted on pores and skin regeneration due to my experiences,” stated Travis.
Since launching Allies Of Pores and skin, Travis has been candid about enduring a horrific accident on the age of 19, which necessitated reconstructive facial surgical procedure. Sadly, the botched procedures left him dealing with necrosis and extreme infections.
This difficult ordeal shifted his focus to prioritising the therapeutic and strengthening of his pores and skin, which was what Allies Of Pores and skin got here to be primarily based on.
The longevity motion
With longevity now rising because the buzzword, the model is well-positioned to capitalise on this pattern with merchandise like its Superior Lifting Serum.
“I feel you hear the phrase longevity thrown round rather a lot proper now, and it may possibly imply various things for various individuals. What we imply by longevity is creating merchandise that can enhance the baseline of your pores and skin – like a private coach,” stated Travis.
He revealed that the model just lately performed an thrilling medical trial that confirmed how its Superior Lifting Serum can sort out “Ozempic face”
The time period is used to explain sagging and ageing pores and skin some individuals expertise after vital weight reduction related to utilizing Ozempic, a prescription drug initially developed to deal with kind 2 diabetes however extensively used for speedy weight reduction.
Along with the Superior Lifting Serum, the model has different merchandise it goals to push out extra, resembling its Copper Tripeptide & Ectoin Superior Restore Serum.
“I began engaged on this formulation 5 years in the past. Once more, this has turn into a giant fashionable factor as a result of it may possibly assist to thicken perimenopausal, menopausal pores and skin,” stated Travis.
This 12 months, followers of the model can count on it to increase its solar care vary, which launched final 12 months.
“Anticipate extra enjoyable, modern formulations. We wish to develop our SPF and this 12 months now we have a very distinctive SPF I’m so enthusiastic about. We’re additionally going to launch merchandise that can assist pores and skin replicate mild, which is my new obsession,” stated Travis.
Transferring ahead, the model will proceed its concentrate on superior skincare components, resembling exosomes, Travis advised us.
“We’re working with a pharmaceutical drug firm to develop exosomes. That’s all I can say, however I’m very excited. We count on the primary product from this undertaking to launch early 2026.”
