Ariana Grande Introduced Again Her Ponytail With a Dip-Dyed Twist

Whereas Ariana Grande’s pretty-in-purple Swarovski adverts that have been shared over the weekend didn’t essentially break the web, they obtained as shut as one thing can on this age of hyper-specific algorithms. They actually cracked my nook of the World Large Internet, as Arianators and jewel aficionados got here collectively to dissect her look.

Now, we’re discovering there’s much more to the spring/summer time 2025 marketing campaign than the photographs we initially pored over. There’s even a video—launched Tuesday, April 8—that exhibits her brand-new, dip-dyed pony swinging to its full potential.

Ariana Grande’s Dip-Dyed Ponytail

A ponytail is nothing new for Miss Grande, however this particular tackle the fashion is one thing we’ve by no means seen from her earlier than. Secured excessive on her head (that half’s not shocking), her updo minimize off proper at her shoulders in an extremely blunt chop. Gone have been the rounded ponytail ends that any Ariana Grande halloween costume wig would characteristic. Of their place? Simply air.

After which there was the colour. Grande’s bleach-blonde locks had a bit heat on the root earlier than turning platinum in the beginning of the hair-wrapped pony and transitioning to a lilac shade on the ends of her strands.

It was a standard dip-dye state of affairs, which each Cardi B and Rihanna have already proven us their tackle this yr. (Three’s a crowd, so whoever is up subsequent will really feel proper at dwelling becoming a member of a formidable assembly of the divas.)

Ariana Grande’s Peach-y Make-up

As she turned her head, Grande’s quick purple strands performed off of her equally toned jewellery and peachy make-up. She rocked some minimize crease shadow that made sense, development timeline-wise, together with her dye job.

Whereas the marketing campaign’s coloration scheme is completely according to Easter pastels, it is also reminding me of top-of-the-line TikTok theories ever: pink sister and purple sister. Did Glinda’s sister get the purple room and determine to mannequin as a substitute of attending Shiz? Let’s focus on, and fan fiction is greater than welcome.