THE WHAT? Beyonce Knowles-Carter’s hair care line, Cecred has introduced its growth into greater than 1400 Ulta Magnificence shops throughout the US and on-line. In response to the model, the launch is the largest unique hair care roll out within the retailer’s historical past.
THE DETAILS New and present Ulta consumers will be capable to browse and buy the complete Basis Assortment, together with the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.
The unique retail partnership can be highlighted with outstanding publicity and branded components in Ulta Magnificence shops and salons throughout the nation. This contains customized fixtures and attention-grabbing product merchandising, that includes life-size, shoppable shows of the patent-pending bottles, in addition to a first-of-its-kind salon integration and takeovers that convey the Cécred model to life.
THE WHY? Cecred stated in a press release, “As the one specialty magnificence retailer with a full-service salon in each retailer, and a magnificence vacation spot that caters to visitors of all generations, Ulta Magnificence is strategically positioned to convey Cécred’s salon-quality formulation and efficacious substances to extra shoppers.”
