L’Oréal Groupe has introduced the appointment of Christina Honest as President of the Client Merchandise Division (CPD) for the North America Zone, efficient instantly. In her new position, Ms Honest will report back to David Greenberg, CEO of L’Oréal USA and President of the North America Zone, in addition to Alexis Perakis-Valat, President of the Client Merchandise Division for L’Oréal Groupe.
Since 2020, Honest has served as President of L’Oréal Dermatological Magnificence (LDB) within the North America Zone, overseeing manufacturers together with CeraVe, La Roche-Posay, SkinCeuticals, Skinbetter Science and Vichy. As President, Honest established LDB because the Group’s third-largest US division, considerably accelerating gross sales development and rising market share. Beneath her management, the Division’s manufacturers and merchandise grew to become the highest suggestion amongst dermatologists, pediatricians, and pharmacists.
Honest’s profession at L’Oréal started in 2008 with management positions throughout the U.S. Client Merchandise Division, together with senior advertising and marketing roles with Garnier and Maybelline New York. In 2015, she led world advertising and marketing for SkinCeuticals; in 2015, she was appointed US Normal Supervisor for SkinCeuticals the place she accelerated the model’s development and cemented its main place in skilled skincare.
“I’m thrilled that Tina will now be taking the helm of our Client Merchandise Division and our extraordinary portfolio of Client Division magnificence manufacturers, together with L’Oréal Paris, Maybelline New York, Garnier, Essie, and NYX Skilled Make-up,” commented David Greenberg. “I’ve seen Tina step change each enterprise she has run as we have now witnessed with the Dermatological Magnificence Division underneath Tina’s management. Her strategic imaginative and prescient, daring decision-making, and entrepreneurial mindset place her and the Division for continued success.”
Honest succeeds Nathalie Gerschtein, who has determined to open a brand new chapter of her skilled life outdoors the L’Oréal Groupe.
