The US magnificence model expands presence in The Netherlands and Belgium with entry into Kruidvat and Trekpleister drugstores.
As of Might twenty sixth 2025, e.l.f. Cosmetics and e.l.f. Pores and skin merchandise might be out there in 776 Kruidvat and 183 Trekpleister shops nationwide in The Netherlands and 271 Kruidvat shops in Belgium. The neighborhood may store e.l.f. merchandise on-line on kruidvat.nl, kruidvat.be and trekpleister.nl, beginning with e.l.f. Cosmetics on Might twenty sixth and e.l.f. Pores and skin on June 2nd 2025.
e.l.f. Cosmetics first launched in The Netherlands in 2021 and in Belgium in 2023. The model is at present out there in 15 nations and provides international distribution by way of eShopWorld. In Q3 of fiscal 12 months 2025, the corporate’s non-U.S. internet gross sales grew 66% year-over-year, with non-U.S. markets accounting for 20% of the corporate’s whole internet gross sales.
“We’re excited to collaborate with Kruidvat and Trekpleister to convey e.l.f.’s premium high quality merchandise to much more magnificence and skincare lovers in The Netherlands and Belgium,” mentioned Christine Cassidy, Vice President and Common Supervisor, Worldwide, e.l.f. Magnificence. “Since launching in every market, we’ve seen unbelievable momentum from our neighborhood, and this footprint enlargement will additional guarantee our merchandise are much more accessible!“
