Emi Jay’s Heavenly Hair Milk Made My Locks Angel Tender

If you’re having a very good hair day, does it ever really feel like you will have an aura of white gentle round you and an angelic choir is singing in your honor? If not, I recommend you decide up some Emi Jay merchandise to make the most of the following time you feel your self. Paired with the way in which your locks are naturally falling, the scent of its Aura Hair Mist will transport you proper to the promised land.

And for those who’re having a dangerous hair day? Effectively, your angels are nonetheless by your aspect. They cannot do something that will help you themselves, however they despatched a spokesperson by the identify of Julianne Goldmark to take cost. Actually—the Emi Jay founder’s newest creation is perhaps her most heaven despatched but.

On Tuesday, Might 6, Emi Jay is launching Heavenly Hair Milk, a multi-use pre-styling serum designed to de-frizz, defend, and detangle your valuable strands.

Forward, be taught every thing that you must know concerning the new product—plus my trustworthy evaluation. The milk is flowing, honey, and your strands are gonna need to drink it up.

The Inspiration

Goldmark says that Heavenly Hair Milk was impressed by the model’s ardour for perfecting your coiffure. And summer time. And “dreamy vanilla.”

“We needed one thing milky that may give your hair smoothness and shine and defend from warmth with out weighing it down or feeling like there’s a ton of product in it,” she tells Byrdie.

With the vanilla notes of the product’s scent in thoughts, the model additionally constructed an equipment and brushes assortment, tapping supermodel Elsa Hosk to shoot the marketing campaign.

“I needed the product and supporting inventive to evoke nostalgic, Italian summer time power—think about your most heavenly summer time trip,” Goldmark provides. “The most effective a part of Heavenly Hair Milk is that it cuts down the drying time. It’s really formulated for Emi Jay ladies with locations to be—I do know our group will LOVE this new addition to their hair routine.”

The Method

Heavenly Hair Milk is a softening detangler that protects from warmth styling (as much as 450°), frizz, and humidity. It additionally guarantees to chop down your warmth drying and styling time and includes a really attractive vanilla almond perfume.

Key components embody all hair type-loving hyaluronic acid to supply frizz management and replenish moisture within the hair follicles, hydrating, strengthening, and free-radical repelling quinoa seed, flaxseed oil to advertise faster, thicker hair development, detangling and hydrating marshmallow root, and vitamin B5 to strengthen and enhance suppleness.

My Assessment

“Has my hair ever felt softer?” I requested my boyfriend after making an attempt Heavenly Hair Milk for the primary time. “I do not know, however I just like the odor,” he responded. Fortunately, I do know when there is a distinction, and no, it had by no means felt softer. The query was largely rhetorical, posed solely as an excuse for him to go with me.

Although I used to be anticipating a texture extra akin to Rhode’s Glazing Milk the primary time I examined this out, the marginally sticky serum I used to be met with made far more sense for grabbing onto and sinking into my damp strands. And no, my hair did not really feel sticky after I labored just a few pumps in and brushed via—simply hydrated and glossy in a first-shower-after-the-salon kind of means. My comb was barely met with a snag.

Whereas I can not say for positive that the milk’s presence shortened my blow-dry time (I’ve a course of!), issues did appear to go extra easily. The outcomes felt instantly luxurious and stayed feeling that means as I modified my kinds up over the following couple of days. My favourite half may’ve even been the following time I showered, when the water reawakened the scent and I obtained to breathe all of it in with the information that reapplication time was close to.

As a result of Swedish icon Hosk starred within the product’s marketing campaign, I believe it is solely becoming we finish issues with an ABBA lyric: I consider in angels. One thing good in every thing I see.

And this? That is particularly good.

You’ll be able to store Heavenly Hair Milk ($40) starting Tuesday, Might sixth at Sephora and emijay.com.