The Estée Lauder Corporations (ELC) plans to launch its new Perfume Atelier in Paris’ second arrondissement at 14-18 Rue Volney, based on the enterprise.
The house is about to open in 2025 and based on the corporate, the opening marks “a major milestone” in its dedication to perfume excellence, innovation, and craftsmanship.
The brand new Perfume Atelier has been conceived to spice up the worldwide magnificence agency’s strategic ambitions in status and luxurious perfume innovation and might be housed within the firm’s new La Maison des Parfums, which is a devoted perfume constructing that can centralise ELC’s Paris-based international perfume model groups throughout advertising, inventive, and product growth.
“Accelerated innovation and velocity to market”
ELC mentioned that the brand new web site “will enable for stronger collaboration with the Atelier crew” and speed up its “skill to maneuver from insights to commercialisation.”
The corporate additionally plans to make use of it as a co-creation house for perfume homes, ingredient suppliers, and different strategic distributors.
Manufacturers within the firm’s international perfume portfolio embody: Tom Ford, Le Labo, Clinique, Aramis, Jo Malone London, Estée Lauder, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Magnificence, and Balmain Magnificence.
Government group president Stéphane de La Faverie mentioned the brand new house “affords proximity to our current company enterprise workplace community in addition to our perfume companions, enabling accelerated innovation and velocity to market.”
The senior VP for international perfume innovation, product growth and R&D, Sumit Bhasin, added that the Atelier “will additional strengthen our end-to-end perfume innovation by complementing ELC’s broader worth chain footprint and capabilities in Europe and worldwide.”
“We’re wanting to deepen our collaborations throughout the innovation ecosystem in Paris and drive better velocity and agility,” Bhasin concluded.
