PRESS RELEASE
March 2025
GEKA celebrates a century of setting magnificence requirements at Cosmopack Bologna 2025
GEKA celebrates a century of setting magnificence requirements at
Cosmopack Bologna 2025
Celebrating its centenary, magnificence applicator and packaging skilled GEKA will illuminate Cosmopack Bologna 2025 with the launch of its Artwork Deco-inspired Golden Grace assortment. Paying homage to the Roaring Twenties, when robust, unbiased girls started to shine, the brand new assortment merges GEKA’s wealthy heritage with fashionable packaging applied sciences, recapturing the expressionism of this golden period.
Guests to Cosmopack Bologna 2025 can discover the Golden Grace assortment and meet with specialists at GEKA’s Twenties-themed stand (E2-F1, Corridor 15) from March 20–22 on the Bologna Exhibition Centre, Viale della Fiera, Bologna, Italy.
A Century of Innovation: From Brushes to Reducing-Edge Magnificence Options
Based in 1925 throughout Germany’s affluent Golden Twenties, GEKA started as a brush manufacturing facility in Waizendorf. By the Nineteen Fifties, the corporate was producing twisted wire brushes for cosmetics, and by the Sixties, it had expanded into packaging and applicator manufacturing by means of plastic molding. On the flip of the millennium, GEKA launched molded mascara brushes, solidifying its place as a full-service associate for cosmetics, providing turnkey help to assist manufacturers create and market class-leading magnificence merchandise.
Golden Grace: A Fusion of Twenties Class and Fashionable Expertise
The Golden Grace assortment exemplifies a century of innovation, combining the daring vibrancy of Twenties aesthetics with superior adorning methods:
- Roctool Warmth & Cool Expertise – A complicated induction molding technique that heats the mould to create gorgeous applicators.
- Shadow Printing Service – A sustainable course of that requires no extra foil or ink, delivering placing finishes for every type of packaging whereas conserving assets.
- Sustainable Styling Instrument – Finishing the set, this software ensures that anybody can step again into the glamorous world of Twenties hair styling with confidence.
A Dedication to Sustainable Magnificence
Guests may also uncover how GEKA, a model of medmix, is pioneering sustainable cosmetics within the 2020s. Alongside its resource-efficient ornament applied sciences, the corporate offers entry to recycled post-consumer resin (PCR) for packaging. With these low-carbon options, magnificence manufacturers can embrace innovation and develop timeless merchandise that can set new business requirements for the subsequent century.
