At Luxe Pack New York, which was held on Could 7-8, 2025, on the Javits Middle on Manhattan’s West Facet, the Brazilian glassmaker showcased its newest improvements in main packaging for the perfumery, cosmetics, and wellness segments. In its third consecutive look on the occasion, the corporate highlighted its new ornamental results, new bottles centered on ergonomics and visible id, and options aligned with the rising demand for sustainability.
Amongst Wheaton’s main launches have been a collection of new inside shade results. The method that colours the within of the bottle is offered in three variations: Pearly Internal Shade, which delivers a shimmering glow with a fragile end; Chameleon Internal Shade, which presents shifting colours relying on the angle of view, thus making a dynamic visible impression; and Metallic Internal Shade, which presents intense, subtle shine for high-end initiatives.
Different ending improvements offered at Luxe Pack New York included Inventive Portray, to supply a vibrant and playful look to jars and bottles, and the Marble Impact Portray, which is right for positioning the bottle as an expensive and unique object.
Past ornamental options, Wheaton additionally unveiled new normal bottle fashions, grouped below the Concord, Inspiration, and Shock strains, designed for various classes inside the magnificence and private care market.
Final however not least, the corporate additionally put the highlight on its MB-1551-S refill bottle. Manufactured with 20% much less glass mass, resulting in roughly 15% discount in CO₂ emissions, it encompasses a screw collar to advertise simple refilling and reuse with out compromising the aesthetics of the packaging.
It’s price noting that, since 2023, 100% of the electrical energy used on the firm’s manufacturing unit within the São Bernardo do Campo industrial, close to São Paulo, the place glass is produced and adorned, has come from licensed renewable hydropower — making certain zero Scope 2 emissions.
This yr’s version of Luxe Pack New York gathered over 200 exhibitors and round 4,000 guests.
“LuxePack brings collectively the world’s main manufacturers and trendsetters. It’s the place the place we show that sophistication and effectivity can go hand in hand with environmental duty,” mentioned Ricardo Lopes, Industrial and Advertising Director at Wheaton Group.
