The US-based skincare model introduced the launch of the Watermelon Glow Niacinamide Dewy Flush, a tinted cheek serum, at their Glow Convention in January.
This marked the model’s additional enlargement into pores and skin care-infused make-up class, which it calls its Glow Hues vary.
Talking to CosmeticsDesign-Asia, Sarah Lee, co-founder and co-CEO, mentioned the event was fuelled by client demand.
“We’ve been getting excessive demand to create extra tinted merchandise, so we wish to fill this hole whereas nonetheless ensuring they’re clinically examined to assist enhance general pores and skin texture and tone over time.”
Glow Recipe is finest recognized for the Watermelon Glow Niacinamide Dew Drops, a serum impressed by Korean magnificence.
“This was impressed by our journeys to Korea, the place we noticed make-up artists use heavy oils and typically petroleum to create editorial shiny seems and wished to create a serum that was our mission, to create a serum that you would be able to have for stunning dewy glass pores and skin that all of us love immediately and over time, and whereas solely utilizing pores and skin helpful elements,” mentioned Lee.
Glow Recipe’s watermelon-inspired collection expanded with the launch of Watermelon Glow Niacinamide Hue Drops Solar Glow in 2024.
This product was impressed by its clients, who started mixing the unique system into bronzer.
“Our group has at all times been pores and skin care-savvy and inventive in the case of their routines. We’ve seen how a lot they beloved Dew Drops and felt empowered to make use of it of their routine-we’ve seen how they’ve combined these drops with their foundations and blushes to create complexion merchandise. We wish to proceed to supply them with improvements and weal methods get pleasure from seeing their magnificence looks-whether it’s a no makeup-makeup look or full glam,” mentioned Christine Chang, co-founder and co-CEO, Glow Recipe.
In line with Lee, the corporate challenged a skincare lab and a make-up lab to create a product that was “firstly a skincare remedy” however might give the pores and skin a heat tinted glow.
Glow Recipe adopted the launch of their first-ever tinted product with by releasing one other shade, Rosy Glow.
The product was initially a restricted version however has since been added to the everlasting assortment after great demand.
‘It’s a flush, not a blush’
Formulated in Korea and obtainable in two shades, the brand new Dewy Flush merchandise embody 3% niacinamide, centella asiatica, watermelon, and hyaluronic acid.
The color comes from the jojoba oil coated microfine pigments.
“We formulated Dewy Flush utilizing jojoba floor coated handled pigments to reinforce stability, dispersion and adherence to the pores and skin with out penetration. Due to their molecular dimension, they’re too giant to penetrate the pores and skin and solely sit on the floor,” Lee defined.
The co-founders and co-CEOs emphasised repeatedly that its new merchandise weren’t blushers.
“These aren’t color merchandise with a contact of skincare. They’re a complete new world of true skincare formulations that enhance your confidence and your glow with out overlaying up what makes you distinctive,” mentioned Chang.
Shifting ahead, followers of the model can count on standard skincare launches, in addition to extra tinted hybrids.
In the course of the Glow Convention, the founders teased that they are going to be including a lip produc to the Glow Hues household quickly.
“We’re dedicated to persevering with our legacy of launching groundbreaking skincare improvements which might be deeply rooted in our Korean heritage and provide one thing really distinctive to the market. Anticipate to see new merchandise in each conventional and tinted skincare,” mentioned Lee.
“We purpose to create multi-tasking and multi-functional merchandise that make skincare extra enjoyable, approachable and accessible for our world group,” mentioned Chang.
