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For those who’ve been right here for some time, you’ll know I’ve an actual love for skincare manufacturers that hold issues targeted. Manufacturers that launch with intention, and focus on doing a couple of issues nicely actually resonates with me today. That’s precisely what drew me to Keats Magnificence, a brand new identify in skincare with a good, considerate edit of necessities designed to make your pores and skin really feel calm, hydrated, and cared for. Right here’s what you’ll want to know.
What’s Keats Magnificence?

Keats Magnificence is based by Lucinda Hart, who has a wealth of expertise formulating merchandise for a number of the trade’s largest manufacturers. With Keats, she’s taken that deep technical data and channeled it into one thing private. This can be a model that’s all about high quality over amount which is one thing I actually determine with because the founding father of REESON Magnificence, my capsule make-up model and love of my life.
I can inform instantly that each merchandise within the Keats Magnificence vary have been developed with care and precision. Proper now, there are solely 2 merchandise; the Hydrating Serum and the Moisturising Cream, however I feel there can also be an SPF within the pipeline, however that’s hasn’t been confirmed.
Key Elements
The Hydrating Serum has:
- 1% Triple-Weight Hyaluronic Acid
- 0.2% Snow Mushroom
The Moisturising Cream has:
- 3% Ceramide Complicated
- 1% Phyto-Lipids
My First Impressions
I’ve given the merchandise a fast take a look at. I can’t correctly trial them for the time being as a result of I’m engaged on some full evaluations for one more model and must dedicate my pores and skin to these. However because the Keats Magnificence model launches right now, I needed to offer it a shout out.
Once I take into consideration this model it jogs my memory a variety of how I felt about Augustinus Bader within the very starting, earlier than they expanded the vary, however far more reasonably priced.
There’s one thing so refreshing a couple of small, capsule assortment that’s streamlined however nonetheless utterly efficient. It additionally speaks to me personally as a result of it’s the identical strategy I’ve taken with REESON Magnificence. I do know firsthand how a lot thought and care goes into making a small however mighty vary, and the way tough it may be to get visibility whenever you’re attempting to do issues in a different way.
Keats Magnificence The Hydrating Serum

This was the primary product I attempted and it’s an absolute deal with. The feel is gentle and refreshing. It’s a type of immediately quenching formulation that sinks in superbly and leaves pores and skin feeling plump, calm, and comfy.

It doesn’t really feel heavy or sticky, and it layers effortlessly underneath moisturiser. In case your pores and skin wants hydration however you don’t like something too wealthy or occlusive, this shall be proper up your avenue.
Keats Magnificence The Moisturising Cream

I feel this could be the hero of the gathering. The moisturiser hits that candy spot between nourishing and light-weight. It’s not too wealthy, not too ethereal, only a completely balanced texture that absorbs shortly and leaves no greasiness or residue.

What I feel this shall be actually good for is prepping the the pores and skin for make-up. There’s no slide or shine, only a clean, calm canvas that feels cared for. It’s a type of moisturisers that simply works, and I feel it’ll enchantment to a variety of pores and skin sorts.
For those who’re into moisturisers that hit the candy spot between light-weight and nourishing, my information to the Greatest Moisturisers for all pores and skin sorts and budgets ought to assist too.
Remaining Ideas
I haven’t performed a deep dive into the merchandise simply but, however I needed to shine a light-weight on Keats Magnificence as a result of I genuinely admire what Lucinda is constructing. It takes actual talent to create a targeted line that covers the necessities with out slicing corners, and Keats does that superbly.
For those who’re within the temper to find some new skincare staples, that is undoubtedly a model to observe. The entire vary has a quiet confidence about it, and it’s beautiful to see extra founder-led manufacturers which might be captivated with high quality and ease.
You may discover the gathering at keatsbeauty.com.