Netflix’shit sports activities documentary America’s Sweethearts provides an inside look into the Dallas Cowboys cheerleading squad. Whereas being a Cowboys cheerleader may sound like a dream job for a lot of, there’s a not-so-glamorous aspect to it, significantly when it comes to remuneration. Nonetheless, DCC Cheer Director Kelli Finglass’ internet value would counsel she’s paid a somewhat good-looking price.
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It’s a troublesome gig with lengthy hours and exceptionally excessive requirements, as Finglass signifies throughout the movie. She’d know the enterprise of being a cheerleader higher than most, too. Finglass was on the squad from 1984 to 1989 and was appointed assistant director to the DCC from 1989 to 1990. A 12 months later, she earned the title of Cheer Director in 1991 and has held that position since.
“I’ve been within the enterprise of flawless. I imply, my complete profession has been to current flawless photos, flawless dances,” she mirrored on her profession with the Dallas Cowboys Cheerleaders to Individuals. “It’s simply good to see all these stunning tales of individuals which might be flawless and, and it was stunning” she added. “It was fantastically imperfect and I like that it’s modified. It’s actually modified my mindset.”
What’s Kelli Finglass’ internet value?
Kelli Finglass’ internet value is $1.5 million in keeping with Celeb Internet Value. It’s in stark distinction to the wealth of cheerleaders, who typically should work two jobs to outlive. (There’s no publicly accessible info on Finglass’ wage as Cheer Director, however we’d estimate it’d be within the six figures.)
How a lot do Dallas Cowboys cheerleaders make?
Dallas cheerleaders earn about $15-20 per hour or $500 per recreation on common, which equates to round $75,000 a 12 months. Taking the price of dwelling in Dallas into consideration, that’s fairly low—one economics report discovered that greater than $90,000 was required to reside “comfortably” in most U.S. cities in 2024.
Nonetheless, for the 2025-2026 season, the cheerleaders expect a “life-changing” 400% pay enhance, as revealed within the seventh episode of Season 2. Their salaries can be value round $151,000 and may earn $75 an hour.
“We pushed and we bought again good outcomes,” veteran Armani Latimer stated. “I get emotional realizing that I used to be part of that. I like the truth that I made change for the women which might be developing behind me, even when I’m not getting an opportunity to learn.”
“For us to all be struggling financially, I’m sort of over it,” Jada says over breakfast at a diner with different cheerleaders throughout Season 2. “I’d love to go away this place higher than it was once we began,” Armani replied. “Our legacy would be the cash,” Jada says.
“Dallas Cowboys cheerleaders are on the very best finish of that [NFL cheer] pay scale,” America’s Sweethearts director Greg Whiteley informed Glamour. I’ve heard horror tales of what a typical NFL cheerleader [makes], however I believe the Dallas Cowboys Cheerleaders fall into a brand new class. None of them are wealthy. None of them are getting paid a ton, however it isn’t the identical dearth of cost that I believe different NFL cheerleaders should expertise.”
Certainly, ESPN reported in 2017 that cheerleaders “barely make minimal wage,” incomes someplace between $75 to $150 per recreation. That pay construction, after all, ignores the numerous hours of observe required to organize for stated recreation look.
