2024 was all palms on deck for me and my crew at our company headquarters in Austin, Texas and it all the time makes me pleased to share the yr’s highlights that we made occur to raised serve you, our loyal mates and prospects! With the ability to share private updates like these is one in all my favourite elements of being a small, founder-led enterprise. So right here you go. Among the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the In the present day present!)
I took a little bit of focus off of the face this yr and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is remodeled right into a eucalyptus awakening. Critically, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which are loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – I wished one thing to go away on my bedside desk and apply to my palms, cuticles, ft (with socks), so I created this yummy balm. It melts into the pores and skin superbly with out leaving a greasy mess. I do know you’ll like it.
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you need to scoop out of a jar aren’t all the time sensible to make use of. Say hey to a simple option to slough off dry pores and skin cells throughout your whole physique, together with hard-to-reach areas just like the again. I exploit this twice every week and comply with with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Good day to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed quite a bit in right here with the 4 foremost issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested quite a bit, “Renée, do eye lotions actually work?” Sure and right here is why.
In the event you’re in Austin, we additionally launched in-store choose up. If you try on-line, you are actually capable of choose that possibility and are available say Hello to our crew!
We Gained Two Magnificence Awards!
Relaxation Day Masque gained an Attract Better of Magnificence award for “Finest In a single day Masks”. Whereas there are a lot of magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm gained final yr!)
Our new Bedside Physique Balm gained a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my palms to your pores and skin, for actual outcomes.
Our 2024 Finest Promoting Merchandise Have been…
On this order.
- Anti Bump Resolution
- Vitamin C&E Remedy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Speedy Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise have been shipped to 37 nations! And now we have acquired over 300 5-star evaluations, we love to listen to your suggestions that our merchandise are fixing your pores and skin issues.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to folks’s pores and skin issues over the previous 35 years. That is…The Renee Means.
Our Merchandise Are Now Accessible For Buy in Spas and Med Spas
The most important information of the yr…for the primary time EVER, our merchandise are actually being offered via estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, need to expertise our merchandise in actual life. To the touch, to scent, attempt one thing new and maybe get a Renée Rouleau facial, is one thing you might have been asking for.
I’ve turned down quite a bit of alternatives to have my line offered elsewhere. Massive field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not taken with following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have traders respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I discuss numerous this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) may be very thrilling and I couldn’t have chosen the fitting folks to signify my line — estheticians and skilled skincare professionals. These are my folks and I’m simply so excited!
We’ve got 22 PRO companions up to now and that checklist is rising all the time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Group
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. Once we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get numerous new concepts from them so within the spirit of getting again to my roots, we are actually using extra estheticians to serve numerous roles reminiscent of new product growth, buyer care, social media and advertising and finally, to serve you higher. We’ve got lately employed estheticians Amanda and Maddie who you’ll work together once you name or e mail us. We’re all the time right here to present that non-public contact.
Me and my esthetician crew. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We converse the identical language. In case you are an esthetician and wish to be notified once we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
At all times a ‘pinch me’ second to be in enterprise this lengthy. My purpose was to assist others grow to be extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply may by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As lots of you recognize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being purpose and did it each day for the month. (We often did burpees, ugh!) Me and the crew have continued this custom and it’s all the time a reminder of the significance of excellent well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence business is the folks I get to fulfill and be taught from. This business has a few of the brightest, most revolutionary, artistic folks, and I by no means get bored with studying from them.
A giant spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician observe and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical function, which is to assist enhance lives by bettering pores and skin however our approaches could be completely different and we haven’t all the time performed properly collectively within the sandbox.
That is now altering and now we have a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so in case you are a licensed skincare skilled, please be a part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small approach, I’ve touched your life. #TheReneeWay
You’re in the very best palms.
XO,
Renée
Movie star Esthetician & Skincare Skilled
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world answer — merchandise which are formulated for 9 several types of pores and skin so your face will get precisely what it must feel and appear its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
