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As you understand, we have just lately nudged the worth of our deodorants up by $1. However keep on with us (pun supposed!) as a result of we promise, it is all for some fairly darn wonderful causes.
We’re not right here to take over the planet or change into a world-renowned model. Certain, seeing your title up in lights appears interesting on the floor, however we’re down-to-earth folks, and we’re right here with a reasonably easy function.
We wish to ship merchandise you like to make use of, in a enjoyable and joy-sparking means. Merchandise which have a optimistic influence on the world round us. All whereas offering snug residing situations for the Woohoo group members who assist to make all of {that a} actuality and making Woohoo HQ a spot we wish to be!
Reaching that’s no imply feat, and juggling the {dollars} performs a giant position. Notably these final 12 months – it has been even trickier than ordinary, however we’re assured we will carry on holding on 🙂
What we’re attending to in a round-about means is that we don’t get hold of large revenue margins at Woohoo. We select top quality, environmentally pleasant, and happiness over income. Right here’s a bit extra about how our values relate to our pricing and profitability:
We don’t skimp on packaging: We select costly packaging as a result of it’s kinder to the atmosphere and simpler to recycle. Our paper deodorant and lip balm tubes are rather more costly than their plastic counterparts, and so are our aluminium bottles and single-plastic recyclable pumps.
High quality elements: We select premium elements as a result of they’re good for you and we use them on the proper degree to ship outcomes. We would like you to succeed in for Woohoo as a result of it actually works, and you are feeling nice inside and outside if you’re utilizing our formulation. In the case of lively elements, we don’t overuse them simply to make our merchandise sound higher, or underuse them to chop prices. We use the quantity that has been confirmed to work. No extra, no much less. And simply quietly, our merchandise examine very favourably to different manufacturers’ merchandise you may pay as much as 5x as a lot for…
Reasonably priced Costs: We all know our costs aren’t the most affordable, however we maintain them as little as we will so that they’re accessible to as many individuals as potential. In actual fact, our skincare merchandise have simply had a value discount (sure, you learn that proper… the costs are going DOWN!).
Retailers: Once we promote our merchandise via shops and distributors, we’re considerably much less worthwhile than if you are going to buy straight from us, however regardless of this we’d love these channels to thrive as they’re one other means of accelerating accessibility and supporting different Australian companies. No matter the place you buy Woohoo, we’re so grateful on your assist.
Social influence: At the least 1% of each single sale made at woohoobody.com.au is donated to environmental causes. Admittedly I’ve had just a few days the place it has felt a bit anxious to half with these {dollars}, however donating fills our hearts and shortly sends stress on its means.
No Glitzy Advertising and marketing: You most likely gained’t see Woohoo within the arms (or pits) of high-flying celebrities or in shiny magazines as a result of we maintain our advertising budgets lean. We depend on fabulous folks such as you to assist unfold the phrase (which is why we’re so very, very grateful on your opinions).
Reinvestment, High quality & Compliance: Each greenback of revenue that we make goes again into rising Woohoo. Proper now we’re planning a renovation at Woohoo HQ so as to add a second manufacturing clean-room so we will up the ante with extra creations so that you can get pleasure from. We’re additionally investing in an entire new High quality Assurance and Compliance framework that can be sure that our merchandise proceed to keep up world-class high quality and that we will proceed to ship our orders internationally as beauty restrictions tighten globally.
Proudly Australian Made and Owned: That is core to our values and you may rely on us to all the time maintain the love native. However being Australian Made and Owned does come at a price. Aussie labour, insurances, elements, and plenty of different stuff are a *lot* extra pricey than their offshore counterparts.
Our Group: It takes many arms to deliver the magic of Woohoo to life. Whereas some corporations rent offshore, we maintain it in-house and supply native jobs in Newcastle, NSW. A few of our Woohoo Crew have been with us for 7+ years, and nonetheless going robust! Our sensational in-house group is liable for manufacturing our merchandise, selecting and packing orders, and offering 6-Star customer support . We be certain that our Woohoo group are paid above award wages and we sprinkle a lot of little perks all year long to thank them for his or her mammoth efforts 🙂
We hope this little perception into the components that influence our pricing has helped you get to know extra about who we’re and the way our values play a job in shaping Woohoo.
As all the time, we will’t log out with out letting you understand that we couldn’t do any of this with out you, so THANK YOU a lot for being on group Woohoo. 💜💚
Phoebe, Aaron, and the Woohoo Group
