Liah Yoo is one in every of fave skincare Youtubers. Based mostly in Seoul, Liah labored for Amorepacific, the largest magnificence model in Korea, for 2 years earlier than quitting to pursue her dream as a content material creator.
Her channel is a treasure trove of skincare knowledge with a deal with Ok-beauty, sincere product opinions and enjoyable vlogs on what she’s as much as (typically, jet setting throughout the globe). Her candy and down-to-earth persona shines by her movies, making them a pleasure to look at. Warning: put together to binge watch them.
I just lately had the pleasure to interview Liah Yoo. We chatted about her skincare philosophy, the merchandise and coverings she swear by and her thrilling newest enterprise (she’s engaged on her personal skincare line!!):
1. When did you develop into focused on skincare?
I used to be all the time focused on skincare however I had a really unhealthy relationship with skincare for a very long time. Once I had zits, I used to be obsessive about shopping for skincare merchandise that gave me hope in clearing up my pores and skin solely to understand there’s actually no magic tablet in skincare. At one level, I used to be making use of greater than 12 merchandise. It wasn’t till final 12 months that I began respecting my pores and skin and studying extra concerning the pores and skin over studying about merchandise.
2. What’s your skincare routine like?
My skincare routine is fairly minimal.
AM: Skip cleaning. As an alternative, I saturate a beneficiant quantity of hydrating essence on a cotton pad to wipe off the surplus construct ups. I am going in with the identical hydrating essence with a patting movement, then moisturizer and end with sunscreen.
PM: Double cleaning (cleaning oil then a mild gel cleanser) and moisturizing is a staple. Then I would come with remedy merchandise primarily based on what my pores and skin wants every evening. Glycolic acid, hydrating serum, face oil, sleeping masks are in my arsenal in the intervening time.
3. In case you may solely use three skincare merchandise for the remainder of your life, what would they be?
First, WHY WOULD YOU DO THIS TO ME!!! hahaha. The cleanser I formulated (that’s not out on this planet but however hell sure, I’m bringing it!!!), Primera Miracle Seed Essence, and Elta MD UV Clear Broad Spectrum SPF 46!
4. What are your favorite skincare manufacturers and why?
Primera: There isn’t any product from Primera upset me to this point and it appears to be properly coveted by a lot of Koreans. Primera invests quite a bit in researching new botanical actives and discovering potent antioxidant energy from crops. Many of the merchandise are mild but efficient in boosting your pores and skin’s immunity.
Amorepacific: Amorepacific was one model that didn’t permit worker low cost after I was working for AP company. It’s a type of legacy manufacturers that CEO can be keen to speculate tons within the R&D and the merchandise actually do converse for itself. The formulation is superior they usually create fantastically high-performance merchandise that WORK. The cons are {that a}) it’s bloody costly and b) it has a powerful perfume.
COSRX: I really like how COSRX retains their components quick and easy. There’s no any pleasure issue on this model, to be sincere, however it’s a model that I can belief within the efficacy. And hey, it’s actually inexpensive! I discover their method to be much less irritating than many different manufacturers utilizing the identical concentrations of actives.
5. What are your high 3 skincare tricks to maintain your pores and skin?
1) Extra is rarely extra: Over-cleansing, over-scrubbing, over-doing with actives, over-using merchandise greater than you want… these are a recipe to torturing your pores and skin barrier operate. All of your pores and skin needs from you is a little bit of TLC 🙂
2) Your pores and skin is just not separated out of your physique: Our pores and skin is just not an unbiased organ, subsequently solely counting on topical remedy isn’t going to provide you a wholesome glow you’re going for. Take the time to breathe, sweat and gas your physique. Stress much less, relaxation extra and final with skincare, apply solely the stuff your pores and skin craves.
3) Give extra credit score to your pores and skin: Your pores and skin is already fairly good at doing its personal issues; rejuvenating, repairing, and naturally exfoliating. So respect that and attempt to work with it, not towards it. Belief your pores and skin greater than you belief any recommendation you discover on-line. And don’t overlook to provide some self-affirmation whereas doing skincare! As a result of we do it to really feel good anyway 🙂
6. What skincare remedies (facials, microdermabrasion and so on) do you recurrently have accomplished?
Regardless of the very fact pores and skin remedies are such a factor in Korea, I don’t go in for pores and skin remedies recurrently. I’ve accomplished twice this 12 months. In case you’re coping with any pores and skin concern, visiting a derm or esthetician can actually assist in guiding you thru a focused regime. Nevertheless it’s positively not in everybody’s price range.
If I do go to a facialist, I ask for non-invasive remedies resembling LED remedy, or oxygen peel. Guide extraction is one thing I ask for too as I’m towards of choosing or squeezing my very own pores and skin. I attempt to keep away from any invasive remedies resembling laser remedies.
7. What life-style habits do you may have that aid you hold your pores and skin in high form?
Although my schedule is fairly hectic, I nonetheless goal to sleep for at the least 6 hours. 8 hours is good! My previous self would by no means sacrifice on social life over sleeping however I understand how worse my pores and skin will get after I deprive on sleep.
My weight-reduction plan is kind of excessive in good fat, particularly important fatty acids. They steadiness my pores and skin which helped my pores and skin immensely for being acne-free. I go for antioxidant-rich meals and keep away from dairy merchandise and sugary meals.
And I religiously apply sunscreen it doesn’t matter what!
8. What’s in your make-up bag?
I’ve been rocking a foundation-free face these days, subsequently, I don’t want to hold further powder or a cushion to the touch up. Woohoo! It’s so liberating. Solely a lipstick is in my purse. My favourite in the intervening time is Jean Queen by Lipstick Queen.
9. You’re launching your individual skincare line. Are you able to inform us extra about that?
Completely! I had two the reason why I needed to create my very own skincare line. One, the business is complicating issues far an excessive amount of. Second, I’m seeing so many individuals being overwhelmed and careworn discovering the “proper” skincare resolution.
On the subject of skincare, there are too many merchandise, too many tendencies, an excessive amount of recommendation, 1,000,000 lotions, cleansers, serums, toners and a complete lot of complicated data taking away the enjoyment of skincare. And this naturally educated us to disregard our strongest voice—cravings, instinct, our emotions. Now we’re extra used to listening to what a model advises us to do than to concentrate to what our physique is signaling by our pores and skin. So we find yourself shoving merchandise that our pores and skin doesn’t essentially crave ensuing to extra sensitivity and irritation.
And after being within the magnificence business and the YouTube house for years, I knew that I wasn’t alone. Skincare actually doesn’t must be this sophisticated. There shouldn’t be any guidelines. So long as a product or a routine makes you are feeling good, that’s the healthiest skincare you could apply.
So I’m hoping what I deliver to the world would assist reset what a standard skincare routine is to you, and take away all of the ought to do’s and presupposed to do’s in skincare. In order that we are able to merely really feel rattling good, inside and outside.
That’s all I can share for now! Because of Stunning With Brains for giving me the chance to share about my undertaking 🙂
Thanks, Liah!
Don’t overlook to take a look at Liah’s Youtube channel, in case you haven’t already. You can too sustain together with her on Instagram and Twitter.
About Gio
Hello, I am Gio. I am a no-nonsense, tell-it-like-it-is pores and skin coach and author on a mission that can assist you obtain your greatest pores and skin day ever – day by day. I bust skincare myths and debunk advertising and marketing jargon that can assist you work out what’s definitely worth the splurge and what’s greatest left on the shelf – utilizing science, not hype. I additionally provide skincare consultations that can assist you create the very best skincare routine on your distinctive wants.
